论文信息 - Branding Absolute Luxury: Influence of Cues, Consumer Involvement and Knowledge on Price - 字舞流文

Branding Absolute Luxury: Influence of Cues, Consumer Involvement and Knowledge on Price

Nancy F. Stanforth | Gargi Bhaduri

[1] A. O'Cass. Fashion clothing consumption: antecedents and consequences of fashion clothing involvement , 2004 .

[2] R. Teas,et al. The effects of extrinsic product cues on consumers’ perceptions of quality, sacrifice, and value , 2000 .