Whatever happened to the group in social psychology

Abstract For a decade following World War II social psychologists tended to view the individual as an element in a larger system. Research on small groups prospered, and attitudes and social perceptions were conceived to be antecedents and consequences of group activity. But by the 1960's social psychology had become much more individualistic. Interest in the group as a system had waned and research was generally focused on intraindividual events or processes that mediate responses to social situations. We now appear to be passing through a period of transition during which both the content and methodology of past research are being re-evaluated, and from which new trends are likely to emerge. Possible explanations of the changing orientation of social psychology are discussed, and predictions are advanced concerning future developments. It is suggested that social psychologists are responsive to the mood of the times, and that recent social and political unheavals presage a revival of the collectivistic approach.