The effect of severity of initiation on liking for a group.

"An experiment was conducted to test the hypothesis that persons who undergo an unpleasant initiation to become members of a group increase their liking for the group; that is, they find the group more attractive than do persons who become members without going through a severe initiation. This hypothesis was derived from Festinger's theory of cognitive dissonance." 3 conditions were employed: reading of "embarrassing material" before a group, mildly embarrassing material to be read, no reading. "The results clearly verified the hypothesis." (PsycINFO Database Record (c) 2012 APA, all rights reserved)