Position-Aware Deep Character-Level CTR Prediction for Sponsored Search

[1]  Yoshua Bengio,et al.  Deep Sparse Rectifier Neural Networks , 2011, AISTATS.

[2]  Tie-Yan Liu,et al.  Sequential Click Prediction for Sponsored Search with Recurrent Neural Networks , 2014, AAAI.

[3]  Amin Mantrach,et al.  Deep Character-Level Click-Through Rate Prediction for Sponsored Search , 2017, SIGIR.

[4]  Hang Li,et al.  Convolutional Neural Network Architectures for Matching Natural Language Sentences , 2014, NIPS.

[5]  Cícero Nogueira dos Santos,et al.  Boosting Named Entity Recognition with Neural Character Embeddings , 2015, NEWS@ACL.

[6]  Joaquin Quiñonero Candela,et al.  Web-Scale Bayesian Click-Through rate Prediction for Sponsored Search Advertising in Microsoft's Bing Search Engine , 2010, ICML.

[7]  Chih-Jen Lin,et al.  Field-aware Factorization Machines for CTR Prediction , 2016, RecSys.

[8]  Jeffrey Pennington,et al.  GloVe: Global Vectors for Word Representation , 2014, EMNLP.

[9]  Ricardo Baeza-Yates,et al.  Scalable Semantic Matching of Queries to Ads in Sponsored Search Advertising , 2016, ArXiv.

[10]  Yann LeCun,et al.  Very Deep Convolutional Networks for Natural Language Processing , 2016, ArXiv.

[11]  Nicola Barbieri,et al.  The Role of Relevance in Sponsored Search , 2016, CIKM.

[12]  Amin Mantrach,et al.  Item cold-start recommendations: learning local collective embeddings , 2014, RecSys '14.

[13]  Alexander M. Rush,et al.  Character-Aware Neural Language Models , 2015, AAAI.

[14]  Noah A. Smith,et al.  Improved Transition-based Parsing by Modeling Characters instead of Words with LSTMs , 2015, EMNLP.

[15]  Aranyak Mehta,et al.  AdWords and generalized on-line matching , 2005, 46th Annual IEEE Symposium on Foundations of Computer Science (FOCS'05).

[16]  Tie-Yan Liu,et al.  Psychological advertising: exploring user psychology for click prediction in sponsored search , 2013, KDD.

[17]  Yelong Shen,et al.  A Latent Semantic Model with Convolutional-Pooling Structure for Information Retrieval , 2014, CIKM.

[18]  Rukmini Iyer,et al.  The sum of its parts: reducing sparsity in click estimation with query segments , 2011, Information Retrieval.

[19]  Zhongfei Zhang,et al.  DeepIntent: Learning Attentions for Online Advertising with Recurrent Neural Networks , 2016, KDD.

[20]  Matthew Richardson,et al.  Predicting clicks: estimating the click-through rate for new ads , 2007, WWW '07.

[21]  Joaquin Quiñonero Candela,et al.  Practical Lessons from Predicting Clicks on Ads at Facebook , 2014, ADKDD'14.

[22]  Lucila Ohno-Machado,et al.  Logistic regression and artificial neural network classification models: a methodology review , 2002, J. Biomed. Informatics.

[23]  Erick Cantú-Paz,et al.  Personalized click prediction in sponsored search , 2010, WSDM '10.

[24]  Jian Sun,et al.  Delving Deep into Rectifiers: Surpassing Human-Level Performance on ImageNet Classification , 2015, 2015 IEEE International Conference on Computer Vision (ICCV).

[25]  Zilong Jiang,et al.  Research on CTR Prediction for Contextual Advertising Based on Deep Architecture Model , 2016 .

[26]  Rukmini Iyer,et al.  Data-driven text features for sponsored search click prediction , 2009, KDD Workshop on Data Mining and Audience Intelligence for Advertising.

[27]  Jimmy Ba,et al.  Adam: A Method for Stochastic Optimization , 2014, ICLR.

[28]  Tao Qin,et al.  Introducing LETOR 4.0 Datasets , 2013, ArXiv.

[29]  Xiang Zhang,et al.  Character-level Convolutional Networks for Text Classification , 2015, NIPS.

[30]  Yuanyuan Zhang,et al.  Scalable Query N-Gram Embedding for Improving Matching and Relevance in Sponsored Search , 2018, KDD.

[31]  Yoshua Bengio,et al.  Gradient-based learning applied to document recognition , 1998, Proc. IEEE.

[32]  Martin Wattenberg,et al.  Ad click prediction: a view from the trenches , 2013, KDD.

[33]  Sergey Ioffe,et al.  Batch Normalization: Accelerating Deep Network Training by Reducing Internal Covariate Shift , 2015, ICML.

[34]  Cícero Nogueira dos Santos,et al.  Learning Character-level Representations for Part-of-Speech Tagging , 2014, ICML.

[35]  Tomas Mikolov,et al.  Enriching Word Vectors with Subword Information , 2016, TACL.

[36]  Ye Chen,et al.  Position-normalized click prediction in search advertising , 2012, KDD.