Driven to distraction: Determining the effects of roadside advertising on driver attention

.......................................................................................................3 Executive summary ......................................................................................4 Introduction ..................................................................................................5 Method .........................................................................................................7 Results .......................................................................................................10 Discussion..................................................................................................16 References.................................................................................................19

[1]  Louis Tijerina,et al.  Using Cellular Telephones in Vehicles: Safe or Unsafe? , 1999 .

[2]  J A Michon,et al.  Mapping mental load in car driving. , 1978, Ergonomics.

[3]  Brendan Wallace,et al.  Driver distraction by advertising: genuine risk or urban myth? , 2003 .

[4]  Katja Kircher,et al.  Driver distraction : a review of the literature , 2007 .

[5]  Tim Horberry,et al.  4 The Effectiveness of Transport Signs , 2004 .

[6]  Thomas A. Dingus,et al.  The 100-Car Naturalistic Driving Study Phase II – Results of the 100-Car Field Experiment , 2006 .

[7]  Juha Luoma Drivers’ Eye Fixations and Perceptions , 1988 .

[8]  W A Rusch HIGHWAY ACCIDENT RATES AS RELATED TO ROADSIDE BUSINESS AND ADVERTISING , 1951 .

[9]  David Crundall,et al.  Attraction and distraction of attention with roadside advertisements. , 2006, Accident; analysis and prevention.

[10]  S. Hart,et al.  Development of NASA-TLX (Task Load Index): Results of Empirical and Theoretical Research , 1988 .

[11]  Tim Horberry,et al.  AN INTRODUCTION TO TRANSPORT SIGNS AND AN OVERVIEW OF THIS BOOK. IN: THE HUMAN FACTORS OF TRANSPORT SIGNS , 2004 .

[12]  Charles J. Holahan,et al.  Effects of Visual Distraction on Reaction Time in a Simulated Traffic Environment , 1978 .

[13]  Suzanne E. Lee,et al.  Driving Performance in the Presence and Absence of Billboards , 2003 .

[14]  Rw Ady An Investigation of the Relationship between Illuminated Advertising Signs and Expressway Accidents , 1967 .

[15]  Thomas A. Dingus,et al.  An Evaluation of the Effectiveness and Efficiency of an Automobile Moving-Map Navigational Display , 1990, Int. J. Man Mach. Stud..

[16]  Mark S. Young,et al.  Malleable Attentional Resources Theory: A New Explanation for the Effects of Mental Underload on Performance , 2002, Hum. Factors.

[17]  Thomas A. Dingus,et al.  An overview of the 100-car naturalistic study and findings , 2005 .

[18]  Johan Engström,et al.  Effects of visual and cognitive load in real and simulated motorway driving , 2005 .

[19]  A. Hamish Jamson,et al.  Speech-Based E-Mail and Driver Behavior: Effects of an In-Vehicle Message System Interface , 2004, Hum. Factors.

[20]  Lawrence T Lam,et al.  Distractions and the risk of car crash injury: the effect of drivers' age. , 2002, Journal of safety research.

[21]  W W Wierwille,et al.  AUTOMOTIVE ERGONOMICS. CHAPTER 14. VISUAL AND MANUAL DEMANDS OF IN- CAR CONTROLS AND DISPLAYS , 1993 .

[22]  Alan W. Johnston,et al.  INVESTIGATIONS OF DISTRACTION BY IRRELEVANT INFORMATION , 1976 .

[23]  Maxwell Lay,et al.  Design of Traffic Signs , 2004 .

[24]  Heikki Summala,et al.  Driving experience and time-sharing during in-car tasks on roads of different width , 1998 .