Understanding Intention To Repurchase On Auction Websites From Users' It Reliance

Does the level of users’ information technology (IT) reliance lead to differences in the motivation of their intention to repurchase on auction websites? This study identifies two seller service propositions that positively affect buyers’ repurchase intentions either directly or indirectly and aims to make two important contributions. First, this study introduces the concept of service provision, which suggests that buyers’ expectations of service and their perception of service provision around purchase has an impact on customers’ intention to repurchase from the same online seller in auction website. Second, this study examines the impact of service provision on buyers’ repurchase intention both directly and indirectly.

[1]  V. Zeithaml.  Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence: , 1988 .

[2]  A. Parasuraman,et al.  Delivering quality service : balancing customer perceptions and expectations , 1990 .

[3]  Anol Bhattacherjee,et al.  Understanding Post-Adoption Behavior in the Context of Online Services , 1998, Inf. Syst. Res..

[4]  R. Oliver.  Whence Consumer Loyalty? , 1999 .

[5]  Valerie J. Trifts,et al.  Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids , 2000 .

[6]  Soyeon Shim,et al.  An empirical investigation of the relationship between product involvement and brand commitment , 2000 .

[7]  Anol Bhattacherjee,et al.  Understanding Information Systems Continuance: An Expectation-Confirmation Model , 2001, MIS Q..

[8]  U. Dholakia.  A motivational process model of product involvement and consumer risk perception , 2001 .

[9]  M. Melnik,et al.  Does a Seller's Ecommerce Reputation Matter? Evidence from Ebay Auctions , 2003 .

[10]  J. Rijkenberg.  From Brand Vision to Brand Evaluation , 2002 .

[11]  V. Zeithaml.  Service excellence in electronic channels , 2002 .

[12]  A. Parasuraman,et al.  Service quality delivery through web sites: A critical review of extant knowledge , 2002, Journal of the Academy of Marketing Science.

[13]  Paul A. Pavlou,et al.  Evidence of the Effect of Trust Building Technology in Electronic Markets: Price Premiums and Buyer Behavior , 2002, MIS Q..

[14]  Detmar W. Straub,et al.  Trust and TAM in Online Shopping: An Integrated Model , 2003, MIS Q..

[15]  Rodney Carr,et al.  Customer repurchase intention: A general structural equation model , 2003 .

[16]  F. Reichheld,et al.  E-LOYALTY: YOUR SECRET WEAPON ON THE WEB , 2003 .

[17]  M. Conner,et al.  The Theory of Planned Behaviour , 2004 .

[18]  Elena Karahanna,et al.  The Relative Advantage of Electronic Channels: A Multidimensional View , 2008, MIS Q..

[19]  Hee-Woong Kim,et al.  Moderating the Price Sensitivity of Online Customers , 2006, The 8th IEEE International Conference on E-Commerce Technology and The 3rd IEEE International Conference on Enterprise Computing, E-Commerce, and E-Services (CEC/EEE'06).

[20]  Jie Zhang,et al.  The roles of players and reputation: Evidence from eBay online auctions , 2006, Decis. Support Syst..

[21]  E. Sevilla.  From Brand Vision to Brand Evaluation, 2nd edition , 2007 .

[22]  Xianggui Qu,et al.  Multivariate Data Analysis , 2007, Technometrics.

[23]  Paul A. Pavlou,et al.  Understanding and Mitigating Uncertainty in Online Exchange Relationships: A Principal-Agent Perspective , 2007, MIS Q..

[24]  Sung S. Kim,et al.  Out of Dedication or Constraint? A Dual Model of Post-Adoption Phenomena and its Empirical Test in the Context of Online Services , 2009, MIS Q..

[25]  Hong-Youl Ha,et al.  A new understanding of satisfaction model in e-re-purchase situation , 2010 .

[26]  Fan Wu,et al.  Reputation evaluation for choosing a trustworthy counterparty in C2C e-commerce , 2011, Electron. Commer. Res. Appl..

[27]  John D. Wells,et al.  WHAT SIGNAL ARE YOU SENDING ? HOW WEBSITE QUALITY INFLUENCES PERCEPTIONS OF PRODUCT QUALITY AND PURCHASE INTENTIONS 1 , 2011 .

[28]  Oliver Hinz,et al.  Price Discrimination in E-Commerce? An Examination of Dynamic Pricing in Name-Your-Own Price Markets , 2011, MIS Q..

[29]  K. Ruyter,et al.  Understanding Willingness to Pay for Social Network Sites , 2013 .