To Evaluate the Apparel Retail Store Atmosphere Cues and its Significance for Building the store by retailers: With Special Reference to Indian Consumers

The present study is based on retail store atmosphere and its selected different ambient elements is: store layout and display, music, light, and cleanliness and participant factors. The primary of this research is to analyze the importance of above mentioned atmospheric cues. The second objective of this study is, to investigate about interactive effect and level of interaction among selected visual and non-visual cues in-store physical setting under organized retail based on Uttar Pradesh, India. This research used simple random sampling and collected data at retail stores under organized retail. This study has collected data from 250 respondents through survey using questionnaire. Subsequently, SPSS software is used to analyze data. Eventually, study's finding shows correspondence result in context to research objectives.

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