Product Juggernauts: How Companies Mobilize to Generate a Stream of Market Winners

Part 1 Introduction/rethinking: the high-performance business model product juggernauts - beyond the cost/quality trade-off. Part 2 Core competencies: a customer obsession - winning through products - the Rubbermaid formula devising a bold game plan - Canon's copier breakthrough implementing a world-class process - from R&D to product, the Toshiba way empowering programme managers - fathering a new sports car at Honda forging competitive teams marshalling the resources speeding up product creation - developing a new Philips television in half the time. Part 3 Making it work in your company: aligning the organization mobilizing for continuous improvement - creating the high-performance business.