Coordination of Marketing Activity in Online Communities
暂无分享,去创建一个
[1] Roman Korzh,et al. Analysis of integrity and coverage completeness of the informational image of a Higher Education Institution , 2016, 2016 13th International Conference on Modern Problems of Radio Engineering, Telecommunications and Computer Science (TCSET).
[2] Yuriy Syerov,et al. The verification of virtual community members socio-demographic profile , 2013, ArXiv.
[3] Андрій Миколайович Пелещишин,et al. Basic features and a model of university units: university as a subject of information activity , 2015 .
[4] Michael T. Krush,et al. Positive marketing: A new theoretical prototype of sharing in an online community☆ , 2015 .
[5] Mehran Sahami,et al. Text Mining: Classification, Clustering, and Applications , 2009 .
[6] Yogesh Kumar Dwivedi,et al. Social Media in the Marketing Context: A State of the Art Analysis and Future Directions , 2016 .
[7] M. Seraj. We Create, We Connect, We Respect, Therefore We Are: Intellectual, Social, and Cultural Value in Online Communities , 2012 .
[8] Yogesh Kumar Dwivedi,et al. Online Brand Communities , 2017 .
[9] Kevin K. W. Ho,et al. Value co-creation and purchase intention in social network sites: The role of electronic Word-of-Mouth and trust - A theoretical analysis , 2014, Comput. Hum. Behav..
[10] Anna Buss,et al. Online Communities Handbook: Building your business and brand on the Web , 2009 .
[11] Tormod Næs,et al. Mining online community data: The nature of ideas in online communities , 2017 .
[12] Aditya Johri,et al. Analytics and patterns of knowledge creation: Experts at work in an online engineering community , 2017, Comput. Educ..
[13] Matthew A. Russell,et al. Mining the Social Web: Data Mining Facebook, Twitter, LinkedIn, Google+, GitHub, and More , 2018 .
[14] Mamata Rath. Application and Impact of Social Network in Modern Society , 2019 .
[15] Rajeev Motwani,et al. Pricing Strategies for Viral Marketing on Social Networks , 2009, WINE.
[16] Stephen A. Rains,et al. What can we learn about social network sites by studying Facebook? A call and recommendations for research on social network sites , 2015, New Media Soc..
[17] Bing Liu,et al. Web Data Mining: Exploring Hyperlinks, Contents, and Usage Data , 2006, Data-Centric Systems and Applications.
[18] David Meerman Scott. The new rules of marketing and PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly , 2010 .
[19] Tamar Weinberg,et al. The New Community Rules - Marketing on the Social Web , 2009 .
[20] Michael A. Zeng,et al. Foresight by online communities – The case of renewable energies , 2018 .
[21] Yang Jianzhou,et al. Consumers' online information adoption behavior: Motives and antecedents of electronic word of mouth communications , 2018, Comput. Hum. Behav..
[22] Heini Taiminen,et al. How do online communities matter? Comparison between active and non-active participants in an online behavioral weight loss program , 2016, Comput. Hum. Behav..
[23] Andrij Peleschyshyn,et al. Methods of real-time detecting manipulation in online communities , 2016, 2016 XIth International Scientific and Technical Conference Computer Sciences and Information Technologies (CSIT).
[24] Makarand Hastak,et al. Social network analysis: Characteristics of online social networks after a disaster , 2018, Int. J. Inf. Manag..
[25] Yi-Chieh Chen,et al. Creating customer loyalty in online brand communities , 2020, Comput. Hum. Behav..
[26] Leyland Pitt,et al. Managing information sharing in online communities and marketplaces , 2015 .
[27] S. Bandias,et al. Social media: the new tool in business education , 2012 .