A print magazine on any screen: the wired app story

Magazines are a cultural artifact. In the USA alone, there are 189 million individuals who read magazines, and 88% of adults between 18-34 are active magazine readers. Through the portrail of their editors' views, magazines provide a lens into what society is thinking. These views are expressed not only through the words of articles but also through the careful design and layout of each issue. So what would it mean to take this important physical media into the digital world? This case study reports on the design process behind the the digital reading experience developed by Adobe Systems for Wired Magazine.