COMPETITIVE LEARNING: BEYOND PROJECT BASED CLASSES

The popularity of experiential education courses on university campuses has been expanding for a number of years as educators attempt to meet the needs of students, accrediting institutions and employers. Students have many goals, including finding learning experiences that teach them about communication and leadership skills, while fulfilling their personal and career needs. Marketing classes that emphasize experiential learning through projectbased competitions meet both the skill development goals and the career needs of the students, while providing employers with employees who have relevant skills for the workplace and who can be productive immediately. This article investigates how these competitive project-based classes help students develop professional skills and receive excellent career opportunities from top business organizations.

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