The Dynamics of Green Restaurant Patronage

This study specifically discusses the relationships between consumers’ knowledge of a restaurant’s sustainable practices, environmental concern, and ecological behavior and their intention to patronize a “green” restaurant. The results revealed that consumers’ knowledge of sustainable restaurant practices and environmental concerns were important determinants of consumers’ intentions to patronize green restaurants. Demographic variables, age of consumers, education levels, and income levels were found to be significant in assessing patronage of green restaurants.

[1]  S. Barr,et al.  Green consumption or sustainable lifestyles? Identifying the sustainable consumer. , 2005 .

[2]  James A. Roberts.  Green consumers in the 1990s: Profile and implications for advertising , 1996 .

[3]  Olivier Boiral,et al.  Greening the Corporation Through Organizational Citizenship Behaviors , 2009 .

[4]  J. Butler.  The Compelling “Hard Case” for “Green” Hotel Development , 2008 .

[5]  D. Cross,et al.  Structural models of antisocial behavior and during‐treatment performance for probationers in a substance abuse treatment program , 1997 .

[6]  Thomas F. Stafford,et al.  Green issues: Dimensions of environmental concern , 1994 .

[7]  J. M. Hines,et al.  Analysis and synthesis of research on responsible environmental behavior: A meta-analysis. , 1987 .

[8]  D. Kirk.  Attitudes to environmental management held by a group of hotel managers in Edinburgh. , 1998 .

[9]  R. Pitts,et al.  Predicting Purchase Intentions for an Environmentally Sensitive Product , 1996 .

[10]  James C. Anderson,et al.  STRUCTURAL EQUATION MODELING IN PRACTICE: A REVIEW AND RECOMMENDED TWO-STEP APPROACH , 1988 .

[11]  Yoris A. Au.  Design Science I: The Role of Design Science in Electronic Commerce Research , 2001, Commun. Assoc. Inf. Syst..

[12]  C. Fornell,et al.  Evaluating structural equation models with unobservable variables and measurement error. , 1981 .

[13]  Walter Coddington,et al.  Environmental Marketing: Positive Strategies for Reaching the Green Consumer@@@Green Marketing: Challenges and Opportunities for the New Marketing Age , 1994 .

[14]  James A. Roberts,et al.  Exploring the Subtle Relationships between Environmental Concern and Ecologically Conscious Consumer Behavior , 1997 .

[15]  Mohamed M. Mostafa,et al.  Antecedents of Egyptian Consumers' Green Purchase Intentions , 2006 .

[16]  Kara Chan,et al.  Market Segmentation of Green Consumers in Hong Kong , 2000 .

[17]  Folke Ölander,et al.  A Gender Perspective on Environmentally Related Family Consumption , 2007 .

[18]  R. Dunlap,et al.  Environmental Concern , 1981 .

[19]  M. Laroche,et al.  Targeting consumers who are willing to pay more for environmentally friendly products , 2001 .

[20]  Rudolf R. Sinkovics,et al.  Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation , 2003 .

[21]  Corliss L. Green,et al.  Racial Differences in Consumer Environmental Concern , 1997 .

[22]  Victor Corral-Verdugo,et al.  A Structural Model of Reuse and Recycling in Mexico , 1996 .

[23]  H. G. Parsa,et al.  Service failure and recovery strategies in the restaurant sector , 2007 .

[24]  S. Kaplan.  Beyond rationality: clarity-based decision making , 1991 .

[25]  Paul Lynch,et al.  Reasons for going green in serviced accommodation establishments , 2004 .

[26]  G. Fryxell,et al.  The Influence of Environmental Knowledge and Values on Managerial Behaviours on Behalf of the Environment: An Empirical Examination of Managers in China , 2003 .

[27]  B. Roe,et al.  US consumers' willingness to pay for green electricity , 2001 .

[28]  Lois A. Mohr,et al.  The effects of corporate social responsibility and price on consumer responses , 2005 .

[29]  B. C. Farhar,et al.  Willingness to pay for electricity from renewable energy , 1996 .

[30]  R. Dunlap,et al.  THE NEW ENVIRONMENTAL PARADIGM: 5 PROPOSED MEASURING INSTRUMENT AND PRELIMINARY RESULTS , 1978 .

[31]  P. Stern,et al.  Value Orientations, Gender, and Environmental Concern , 1993 .

[32]  L. Paim,et al.  Towards sustainable consumption: an examination of environmental knowledge among Malaysians , 2005 .

[33]  William T. Ross,et al.  The impact of corporate behavior on perceived product value , 1996 .

[34]  F. Rodríguez,et al.  Relation between social-environmental responsibility and performance in hotel firms , 2007 .

[35]  R. Dunlap,et al.  The “New Environmental Paradigm” , 1978 .

[36]  P. Stern,et al.  Gender, values, and environmentalism , 2002 .

[37]  G. Moscardo,et al.  Understanding the Impact of Ecotourism Resort Experiences on Tourists’ Environmental Attitudes and Behavioural Intentions , 2005 .

[38]  M. C. Hill,et al.  Evaluating Model Fit , 2005 .

[39]  Irene Tilikidou,et al.  The effects of knowledge and attitudes upon Greeks' pro-environmental purchasing behaviour , 2007 .

[40]  P. Ellen,et al.  The Role of Perceived Consumer Effectiveness in Motivating Environmentally Conscious Behaviors , 1991 .

[41]  C. Harris,et al.  Environmental management: A Study of Vietnamese Hotels , 2006 .

[42]  Joseph C. Lam,et al.  Prediction of pollutant emission through electricity consumption by the hotel industry in Hong Kong , 2002 .

[43]  N. Scanlon.  An analysis and assessment of environmental operating practices in hotel and resort properties , 2007 .

[44]  P. Lynch,et al.  Going green: Decisional factors in small hospitality operations , 2008 .