Method and apparatus for determining matching of to-be-displayed object

The present application provides a method and an apparatus for determining matching of a to-be-displayed object. The method comprises: acquiring each search keyword and published product information, and combining each search keyword with the published product information to form a search-keyword-and-published-product-information pair; performing matching determining on each feature of the search-keyword-and-published-product-information pairs according to a constructed first decision tree; and according to matching determining results of the features, determining a correlation level of the search-keyword-and-published-product-information pairs. According to the method and apparatus provided by the present application, the matching degree of the search keyword and the published product information can be accurately and easily determined.