Advertisement operating system and method thereof, apparatus and device supporting the same

The present invention relates to an advertisement operating system, a device and a terminal comprising the system, and an advertisement operating method thereof. The present invention includes: an advertiser terminal for providing advertisement information which includes advertisement related information which is related to the characteristics of the advertisement and advertisement post condition information; an advertisement operating service device to confirm the service type and characteristics of at least one advertisement medium, determining at least one advertising medium which is suitable for the advertisement information, allocating the advertisement to at least one of the selected advertisement medium and changing or adding the advertisement medium on which the advertisement is allocated based on usage information according to the advertisement usage of the user terminals; and the user terminal which uses the advertisement which is included in the advertisement medium. [Reference numerals] (100) User terminal; (200) Advertisement operating service device; (300) Communication network; (500) Advertiser terminal