Entrepreneurial Intentions and Outcomes: A Comparative Causal Mapping Study

This paper uses a causal map methodology to consider the contrasts between entrepreneurial intentions and outcomes. In evaluating a series of propositions drawn from the extant literature the study finds that the elicited causal maps are consistent with contrasts in entrepreneurial intentions, but not outcomes. This suggests that the existing emphasis on entrepreneurial strategies being deliberate, conscious processes may be misplaced: non‐deliberate, emergent strategies may be just as influential in producing entrepreneurial outcomes. The study develops a series of output propositions suggesting that entrepreneurial outcomes are associated with causal maps which connect the internal operations of the business with the external environment. This implies that entrepreneurial success may be a result of intuitive systems thinking in which connections are made between the environment and the internal operations of the business.