论文信息 - A Psychometric Assessment of Measures of Scripts in Consumer Memory

A Psychometric Assessment of Measures of Scripts in Consumer Memory

This study examines the psychometric qualities of two measures of scripts for a consumer event. A laboratory experiment in which the measures' reliability and validity were evaluated produced some questions about the stability of retrospective self-report measures. However, the results were generally encouraging for the psychometric properties of an alternative measure employing a recognition task. We suggest further development of this measure to facilitate large-scale investigations of script-based processing in the consumer context.

Michael J. Houston | M. J. Houston | Ruth Ann Smith

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