Myths and Realities of Social Investing

En reponse aux critiques methodologiques formulees par Jon Entine a l'encontre de la recherche sur l'investissement socialement responsable, l'A. rappelle l'etendue du champ de cette recherche et defend la fiabilite des indices developpes par Kinder, Lydenberg et Domini (KLD) comme reference en la matiere. Elle repond ensuite aux critiques d'ordre conceptuel (performance, ideologie) et, rappelant la complexite des parametres en jeu, elle souligne les progres que cette recherche doit encore accomplir

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