Websites in the Recruitment Context: A Conceptual Model

Recruiters are increasingly turning to the Web in order to compete in the "war for talent". This paper develops a conceptual framework comprising antecedents of websites' attractiveness and its influence on application behavior. We show the contribution aesthetics, content, navigation, interactivity and data security make to the attractiveness of a website. Furthermore, we state that employer knowledge serves as a partial mediator between a website's attractiveness and the application tendency. Employer knowledge, on the other hand, is directly influenced by the aesthetics and the content of the webpage.

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