Planning, Implementing, and Evaluating Targeted Communication Programs: A Manual for Business Communicators

The Targeted Communication Approach Introduction: An Overview of Targeted Communication Fundamentals of Persuasion Media Usage in Targeted Communication Interpersonal Communication: One-to-One Designs Program Planning Feedback Gathering Techniques Strategy and Design of Targeted Programs Discussions from the Field Assessing the Mind of the Public by Erwin P. Bettinghaus Communication and the Line Manager by Hal Lacy The Media Speak: Radio Advertising by Bud Heck Television Advertising by Richard A. O'Donnell Magazine Advertising by Marvin M. Gropp Newspaper Advertising by F. Stephen Harper Bibliography Index