The concept of entrepreneurial intensity: Implications for company performance

Abstract Entrepreneurial orientation is explored as an organization-level variable. The concept of entrepreneurial intensity (EI) is introduced to capture both the degree and amount of entreneurship evidenced within a given organization. It is hypothesized that levels of EI are significantly associated with measures of company performance. Results are reported of a survey directed at a cross-section of industrial firms. The findings indicate significant relationships among EI and five of six performance measures. The relationships are strongest when more weight is placed on the degree versus the amount of entrepreneurship demonstrated by a firm.

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