Human agency and associative learning: Pavlovian principles govern social process in causal relationship detection

Estimates of a worker's causal relationship (CR) to production obeyed associative principles, despite the participants’ a priori beliefs that workers are responsible or “at cause” for production. In three experiments, social analogues of conditioned stimuli (workers) and unconditioned stimuli (company production information) were manipulated in familiar Pavlovian paradigms. The findings included (1) CR acquisition, (2) unconditioned stimulus-intensity effects, and (3) CR blocking. The research plan employed an approach that Neal Miller (1959) termed “extension of liberalized S-R theory” and drew on the Rescorla-Wagner model to integrate the experimental results, to illuminate the empirical data of social attribution research, and to guide the study of causal relationship detection using social stimuli.