Self-Enhancement as a Motivation for Sharing Online Advertising
暂无分享,去创建一个
[1] T. Abel,et al. Mind, Self, and Society , 1934 .
[2] E. Katz,et al. ON THE USE OF THE MASS MEDIA AS “ESCAPE”: CLARIFICATION OF A CONCEPT , 1962 .
[3] J. Arndt. Role of Product-Related Conversations in the Diffusion of a New Product , 1967 .
[4] E. Grubb,et al. Consumer Self-Concept, Symbolism and Market Behavior: A Theoretical Approach , 1967 .
[5] E. Grubb,et al. Perception of Self, Generalized Stereotypes, and Brand Selection , 1968 .
[6] S. Stryker. Identity Salience and Role Performance: The Relevance of Symbolic Interaction Theory for Family Research , 1968 .
[7] James F. Engel,et al. Word-of-mouth Communication by the Innovator , 1969 .
[8] M. D. de M’Uzan. [Self and identity]. , 1970, Revue francaise de psychanalyse.
[9] A Case for Comparative Advertising , 1975 .
[10] P. J. Solomon,et al. Humor in Television Advertising , 1975 .
[11] T. B. Rogers,et al. Self-reference and the encoding of personal information. , 1977, Journal of personality and social psychology.
[12] T. B. Rogers,et al. Self-reference and the encoding of personal information. , 1977 .
[13] H. Markus. Self-schemata and processing information about the self. , 1977 .
[14] I. Ajzen,et al. Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research , 1977 .
[15] M. Rosenberg. Conceiving the self , 1979 .
[16] I. Ajzen,et al. Understanding Attitudes and Predicting Social Behavior , 1980 .
[17] C. Fornell,et al. Evaluating structural equation models with unobservable variables and measurement error. , 1981 .
[18] J. P. Peter. Construct Validity: A Review of Basic Issues and Marketing Practices , 1981 .
[19] Alice M. Tybout,et al. Designing Research for Application , 1981 .
[20] Peter Burke,et al. The Link between Identity and Role Performance , 1981 .
[21] Judie Lannon,et al. Humanistic Advertising: A Holistic Cultural Perspective , 1983 .
[22] J. Kihlstrom,et al. Mental Representations of the Self , 1984 .
[23] Marsha L. Richins. Word of Mouth Communication As Negative Information , 1984 .
[24] William Nasby,et al. Private self-consciousness articulation of the self-schema, and recognition memory of trait adjectives. , 1985 .
[25] Meryl P Gardner,et al. Low Involvement Strategies for Processing Advertisements , 1985 .
[26] M. Sirgy,et al. Using self-congruity and ideal congruity to predict purchase motivation , 1985 .
[27] J. Zaichkowsky. Measuring the Involvement Construct , 1985 .
[28] Grant Mccracken. Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods , 1986 .
[29] Peter H. Bloch,et al. After the New Wears Off: The Temporal Context of Product Involvement , 1986 .
[30] H. Markus,et al. THE DYNAMIC SELF-CONCEPT: A Social Psychological Perspective , 1987 .
[31] Grant McCracken,et al. Advertising: Meaning Or Information , 1987 .
[32] Marsha L. Richins,et al. The Role of Evolvement and Opinion Leadership in Consumer Word-Of-Mouth: an Implicit Model Made Explicit , 1988 .
[33] James C. Anderson,et al. STRUCTURAL EQUATION MODELING IN PRACTICE: A REVIEW AND RECOMMENDED TWO-STEP APPROACH , 1988 .
[34] Grant Mccracken,et al. Culture and consumption , 1988 .
[35] R. Belk. Possessions and the Extended Self , 1988 .
[36] R. Bagozzi,et al. On the evaluation of structural equation models , 1988 .
[37] Schema-theoretics and semiotics: Toward more holistic, programmatic research on marketing communication , 1988 .
[38] Richard L. Celsi,et al. The Role of Involvement in Attention and Comprehension Processes , 1988 .
[39] W. Nasby. Private and public self-consciousness and articulation of the self-schema. , 1989 .
[40] Emmanuel Chéron,et al. Brand Categorization and Product Involvement , 1990 .
[41] I. Ajzen. The theory of planned behavior , 1991 .
[42] David Glen Mick,et al. A Meaning-Based Model of Advertising Experiences , 1992 .
[43] Kevin Lane Keller. Conceptualizing, Measuring, and Managing Customer-Based Brand Equity , 1993 .
[44] Ronald E. Goldsmith,et al. Identifying Innovators in Consumer Service Markets , 1993 .
[45] S. Beatty,et al. Adolescent Influence in Family Decision Making: A Replication with Extension , 1994 .
[46] Marsha L. Richins. Valuing Things: The Public and Private Meanings of Possessions , 1994 .
[47] Marsha L. Richins. Special Possessions and the Expression of Material Values , 1994 .
[48] Shelley E. Taylor,et al. Social psychology, 8th ed. , 1994 .
[49] Robert E. Kleine,et al. How Is a Possession “Me” or “Not Me”? Characterizing Types and an Antecedent of Material Possession Attachment , 1995 .
[50] Telling the Success Story: Acclaiming and Disclaiming Discourse , 1997 .
[51] Harold W. Berkman,et al. Assessing the predictive validity of two methods of measuring self-image congruence , 1997 .
[52] Cynthia M. Webster,et al. Word-Of-Mouth Communications: a Motivational Analysis , 1998 .
[53] Knowlton W. Johnson. Structural Equation Modeling in Practice: Testing a Theory for Research Use , 1998 .
[54] F. Buttle. Word of mouth: understanding and managing referral marketing , 1998 .
[55] S. Levy. Symbols for Sale , 1999 .
[56] P. Burke,et al. The Past, Present, and Future of an Identity Theory* , 2000 .
[57] M. Hogg. Subjective Uncertainty Reduction through Self-categorization: A Motivational Theory of Social Identity Processes , 2000 .
[58] France Leclerc,et al. Can Advertising Copy Make FSI Coupons More Effective ? , 2001 .
[59] Bruce D. Gelb,et al. Adapting to "word of mouse" , 2002 .
[60] M. Gilly,et al. We Are What We Post? Self‐Presentation in Personal Web Space , 2003 .
[61] Jennifer Edson Escalas,et al. You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands , 2003 .
[62] Keller. Strategic Brand Management 2nd Ed , 2003 .
[63] David K. Perry,et al. Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email , 2004, Journal of Advertising Research.
[64] Dwayne D. Gremler,et al. Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? , 2004 .
[65] Media and entertainment 2010 scenario: the open media company of the future , 2004 .
[66] You are what they eat. , 2005, Consumer reports.
[67] B. Lyons,et al. Opinion leadership in a computer-mediated environment , 2005 .
[68] D. Prelec,et al. Self-signaling and diagnostic utility in everyday decision making1 , 2005 .
[69] Jennifer Edson Escalas,et al. Self‐Construal, Reference Groups, and Brand Meaning , 2005 .
[70] P. Lance,et al. From Subservient Chickens to Brawny Men , 2006 .
[71] Peter R. Darke,et al. The consumer as advocate: Self-relevance, culture, and word-of-mouth , 2006 .
[72] A. Herrmann,et al. Direct and indirect effects of self-image congruence on brand loyalty , 2006 .
[73] R. Nayga,et al. An assessment of product class involvement in food‐purchasing behavior , 2007 .
[74] Monle Lee,et al. The Determinants of Email Receivers' Disseminating Behaviors on the Internet , 2007, Journal of Advertising Research.
[75] Stephen A. Greyser,et al. Sports sponsorship to rally the home team , 2007 .
[76] D. Watts,et al. Viral marketing for the real world , 2007 .
[77] Chun-Yao Huang,et al. Bloggers ' Motivations and Behaviors : A Modei , 2008 .
[78] Jure Leskovec,et al. The dynamics of viral marketing , 2005, EC '06.
[79] E. Keller. Unleashing the Power of Word of Mouth: Creating Brand Advocacy to Drive Growth , 2007, Journal of Advertising Research.
[80] A. Lindgreen,et al. Why Pass on Viral Messages? Because They Connect Emotionally , 2007 .
[81] D. Eccleston,et al. Forum - How does Web 2.0 Stretch Traditional Influencing Patterns? , 2008 .
[82] Hafedh Ibrahim,et al. Assessing the effects of self‐congruity, attitudes and customer satisfaction on customer behavioural intentions in retail environment , 2008 .
[83] Fei Xue. The moderating effects of product involvement on situational brand choice , 2008 .
[84] M. Bošnjak,et al. Undesired self‐image congruence in a low‐involvement product context , 2008 .
[85] Tali Te'eni-Harari,et al. The importance of product involvement for predicting advertising effectiveness among young people , 2009 .
[86] Wenyu Dou,et al. Social Factors in User Perceptions and Responses to Advertising in Online Social Networking Communities , 2009 .
[87] Todd J. Arnold,et al. Exploring the origins of enduring product involvement , 2009 .
[88] J. Trost. On Symbolic Interactionism , 2009 .
[89] Jason Ho,et al. Viral marketing: Motivations to forward online content , 2010 .
[90] Nigel Kenneth Pope,et al. The Impact of Comedic Violence on Viral Advertising Effectiveness , 2010 .
[91] C. W. Park,et al. Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers , 2010 .
[92] Constantine Sedikides,et al. Individual differences in self-enhancement and self-protection strategies: an integrative analysis. , 2010, Journal of personality.
[93] Shu-Chuan Chu. Viral Advertising in Social Media , 2011 .
[94] P. Bolls,et al. Spreading the Virus , 2011 .
[95] David G. Taylor,et al. Investigating generational differences in e-WOM behaviours , 2011 .
[96] Sun Joo Grace Ahn,et al. Self-Endorsing Versus Other-Endorsing in Virtual Environments , 2011 .
[97] David Gal,et al. Competing for Consumer Identity: Limits to Self-Expression and the Perils of Lifestyle Branding , 2011 .
[98] J. Turner. Contemporary Sociological Theory , 2012 .
[99] Elyria Kemp,et al. The role of advertising in consumer emotion management , 2012 .
[100] L. G. Craton,et al. A model of consumer response to advertising music , 2012 .
[101] Maria Petrescu. Viral advertising: Conceptual and empirical examination of antecedents, context and its influence on purchase intentions , 2012 .
[102] L. Bright,et al. Facebook versus television: advertising value perceptions among females , 2012 .
[103] エレン グッドマン. 自分が望む死に方を選ぼう (HBR Articles 世界の課題を解決する HBR 13の提言) , 2012 .
[104] Katherine L. Milkman,et al. What Makes Online Content Viral? , 2012 .
[105] M. Usman. Creation of Effective Advertising in the Persuasion of Target Audience , 2013 .
[106] Song Su,et al. Attitude Toward the Viral Ad: Expanding Traditional Advertising Models to Interactive Advertising , 2013 .
[107] V. Mittal,et al. How Males and Females Differ in Their Likelihood of Transmitting Negative Word of Mouth , 2014 .
[108] T. Daugherty,et al. eWOM and the importance of capturing consumer attention within social media , 2014 .
[109] M. Sallam. The Effects of Brand Image and Brand Identification on Brand Love and Purchase Decision Making: The Role of WOM , 2014 .
[110] Christian Schulze,et al. Not All Fun and Games: Viral Marketing for Utilitarian Products , 2014 .
[111] Jonah Berger,et al. When Identity Marketing Backfires: Consumer Agency in Identity Expression , 2014 .
[112] A. Soares,et al. Advertising in online social networks: the role of perceived enjoyment and social influence , 2014 .