System and method for integrating an interactive video service and a yellow page service

Interactive video and yellow page linked service providing method according to the invention, under receiving the client's video request message, selecting the multimedia data corresponding to a video transmission method comprising: transmitting to the client, the search message for receiving a search message of the client a receiving step, a yellow page DB the search message products searches, and using the service history of the client, the searched search step of selecting the optimum product information of the product information and the retrieved optimum product information for the client that corresponds to the in characterized in that it comprises a transmission step of transmitting a. According to the present invention, by interlocking the two-way video services and yellow page, and the user is able to obtain easily the necessary information while watching such video, and can also use a user profile to provide the information that is customized to the user's attributes. Interactive video services, yellow pages services, interactive video terminal, user profile, yellow page linked