Evolution or Revolution?
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We work in an industry that prides itself on "changing the world," one that chants a constant mantra of innovation and where new products could aptly be described as "this year’s breakthrough of the century." While there are some genuine revolutions in the technology industry, including cellphones, GPS (global positioning system), quantum computing, encryption, and global access to content, the vast majority of new product introductions are evolutionary, not revolutionary. Real technical breakthroughs are few and far between. Most new products are just a recycling of an earlier idea.
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