STRATEGY FRAMES, STRATEGIC FLEXIBILITY AND FIRM PERFORMANCE: THE MODERATING ROLE OF INDUSTRY CLOCKSPEED.

Existing literature on fast changing industries has focused mainly on competitive and economic predictors of performance. Few studies have empirically examined the cognitive mechanisms managers use to cope with these challenges. Besides, most studies have focused on the coping mechanisms employed by firms in fast paced environments. Comparative studies exploring the differences in cognitive challenges faced by firms in fast and slow paced industries are noticeably absent in the literature. To address this gap, we examine the moderating effect of industry clockspeed on the relationship between strategy frames, strategic flexibility and firm performance. We employ two key properties of strategy frames?complexity and centrality. The results suggest that complexity of strategy frames promotes strategic flexibility, which is successful in fast clockspeed industries. On the other hand, centrality of strategy frames fosters strategic persistence, which is effective in slow clockspeed industries. In what follows,...