论文信息 - Inductive Development of Customer e-Loyalty Theory with Bayesian Networks - 字舞流文

Inductive Development of Customer e-Loyalty Theory with Bayesian Networks

The main objective of this paper is to show the use of Bayesian networks in inductive research applied in an e-loyalty study and to investigate whether e-loyalty theories can be discovered by means of Bayesian networks.

Koen Vanhoof | Josée Bloemer | Waldemar Jaronski | K. Vanhoof | J. Bloemer | W. Jaronski

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