FAKTOR-FAKTOR YANG MEMPENGARUHI KESEDIAAN PETANI MEMBIAYAI TEKNOLOGI PENGENDALIAN HAMA PENGISAP PUCUK DAN PENYAKIT CACAR DAUN TEH FACTORS AFFECTING THE WILLINGNESS OF FARMERS TO PAY FOR CONTROL TECHNOLOGY OF TEA MOSQUITO BUGS AND BLISTER BLIGHT

The tea mosquito bugs and blister blight are two main pest and disease on the tea plantations. However, the ability of farmers to control these pest and disease was decreased due to the increase of production cost and the decrease of tea prices. The objective of this research was to determine the willingness to pay of farmers on control technology of mosquito bugs and blister blight in tea plantation. The experiment was conducted in Sukabumi and Cianjur, West Java from March to November 2014 using a survey method. Primary data was collected through in-depth interviews with 94 respondents of tea farmers. Meanwhile, secondary data was collected from Plantation Service, Directorate of Plant Protection, Directorate General of Plantation and one of government plantation companies in West Java. Respondents in this research were chosen by purposive sampling, and the resulted data were analyzed using willingness to pay (WTP) analysis. The results showed that the ability of tea farmers to control mosquito bugs and blister blight much lower compared to the cost to control both of pest and disease. The willingness to pay of tea farmers in controlling tea mosquito bugs and blister blight are influenced by income, the perception of farmers to costs and benefits of control. Farmers’ income and perception to control these pest and disease have greater influence on the willingness to pay this control technology.

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