How the Baldrige Award really works.

"How the Baldrige Award Really Works" by David A. Garvin draws on a series of in-depth discussions with Baldrige Award judges and senior examiners to give the first clear account of the real purpose and operation of the prestigious--and contentious--award. Accompanying the article is "An Open Letter on TQM," a call from James D. Robinson III, Harold A. Poling, John F. Akers, Robert W. Galvin, Edwin L. Artzt, and Paul A. Allaire for closer cooperation between business and universities to promote quality.