The Privacy Paradox: Personal Information Disclosure Intentions versus Behaviors

Impelled by the development of technologies that facilitate collection, distribution, storage, and manipulation of personal consumer information, privacy has become a “hot” topic for policy makers. Commercial interests seek to maximize and then leverage the value of consumer information, while, at the same time, consumers voice concerns that their rights and ability to control their personal information in the marketplace are being violated. However, despite the complaints, it appears that consumers freely provide personal data. This research explores what we call the “privacy paradox” or the relationship between individuals’ intentions to disclose personal information and their actual personal information disclosure behaviors.

[1]  J. P. Peter,et al.  A Comparative Analysis of Three Consumer Decision Strategies , 1975 .

[2]  D. Langmeyer,et al.  The effects of interaction distance and gender on self-disclosure in the dyad. , 1977, Sociometry.

[3]  P. Bentler,et al.  Models of attitude–behavior relations. , 1979 .

[4]  Icek Ajzen,et al.  From Intentions to Actions: A Theory of Planned Behavior , 1985 .

[5]  William J. Havlena,et al.  On the Measurement of Perceived Consumer Risk , 1991 .

[6]  J. Phelps,et al.  Understanding privacy concerns , 1992 .

[7]  G. Zaltman,et al.  Factors affecting trust in market research relationships. , 1993 .

[8]  M. Culnan.  Consumer awareness of name removal procedures: Implications for direct marketing , 1995 .

[9]  H. Jeff Smith,et al.  Information Privacy: Measuring Individuals' Concerns About Organizational Practices , 1996, MIS Q..

[10]  Walter W. Hauck,et al.  Effects of Interviewer Gender, Interviewer Choice, and Item Wording on Responses to Questions Concerning Sexual Behavior , 1996 .

[11]  George R. Milne.  Consumer Participation in Mailing Lists: A Field Experiment , 1997 .

[12]  P. Gollwitzer,et al.  Implementation intentions and effective goal pursuit , 1997 .

[13]  Mark Lubell,et al.  Trust and Taxpaying: Testing the Heuristic Approach to Collective Action , 1998 .

[14]  Wendy Wood,et al.  Habit and intention in everyday life: The multiple processes by which past behavior predicts future behavior. , 1998 .

[15]  D. Trafimow,et al.  Does the Temporal Stability of Behavioral Intentions Moderate Intention-Behavior and Past Behavior-Future Behavior Relations? , 1999 .

[16]  Donna L. Hoffman,et al.  Building consumer trust online , 1999, CACM.

[17]  Mark S. Ackerman,et al.  Beyond Concern: Understanding Net Users' Attitudes About Online Privacy , 1999, ArXiv.

[18]  George R. Milne,et al.  Trust and Concern in Consumers’ Perceptions of Marketing Information Management Practices , 1999 .

[19]  Youngme Moon.  Intimate Exchanges: Using Computers to Elicit Self-Disclosure from Consumers , 2000 .

[20]  J. Phelps,et al.  Privacy Concerns and Consumer Willingness to Provide Personal Information , 2000 .

[21]  K. Sheehan,et al.  Dimensions of Privacy Concern among Online Consumers , 2000 .

[22]  Identity theft: when bad things happen to your patients' and employees' good name. , 2001, Journal of healthcare protection management : publication of the International Association for Hospital Security.

[23]  Anthony D. Miyazaki,et al.  Internet Seals of Approval: Effects on Online Privacy Policies and Consumer Perceptions , 2002 .

[24]  J. Potter.  Do Ask, Do Tell , 2002, Annals of Internal Medicine.

[25]  J. Pennebaker,et al.  Disease Disclosure Patterns Among Breast Cancer Patients , 2002 .

[26]  D. D. Schoenbachler,et al.  Trust and customer willingness to provide information in database-driven relationship marketing , 2002 .

[27]  Julia Brande Earp,et al.  Innovative web use to learn about consumer behavior and online privacy , 2003, CACM.

[28]  Ellen Garbarino,et al.  Dynamic pricing in internet retail: Effects on consumer trust , 2003 .

[29]  K. Freeman,et al.  An Examination of Factors That Affect the Credibility of Online Health Information , 2004 .

[30]  Andrew J. Rohm,et al.  Consumers' Protection of Online Privacy and Identity , 2004 .

[31]  T. White,et al.  Consumer Disclosure and Disclosure Avoidance: A Motivational Framework , 2004 .

[32]  F. Sultan,et al.  Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study , 2005 .