Organized Retailing in India: Issues and Outlook

Domestic and multinational corporations have begun to enter retailing in India, raising concerns that they will destroy the millions of small stores and street vendor businesses that presently dominate retailing in the country. Policymakers know that corporate retailers can improve the efficiency and productivity of retailing and distribution in India, but they are also concerned about possible harm to small businesses and loss of jobs among those who might not have the skills and training needed to find alternative employment. We examine whether corporate retailing has already harmed small retail businesses in India (and to what extent if so) and how much damage might occur in the future. We discuss how corporate retailing might benefit small retailers and consumers and consider how small and large retailers might coexist in a country where, in the next twenty years, 40% of the population and 70% of gross domestic product may be concentrated in urban areas. We consider problems that may arise if organized retailing grows and suggest ways in which such problems could be addressed by policymakers.

[1]  Emek Basker,et al.  The Causes and Consequences of Wal-Mart's Growth , 2007 .

[2]  Manisha Gupta,et al.  Impact of Organized Retailing on the Unorganized Sector , 2008 .

[3]  A. Goldman,et al.  Outreach of Consumers and the Modernization of Urban Food Retailing in Developing Countries , 1974 .

[4]  Jagdish N. Bhagwati,et al.  In Defense of Globalization , 2005 .

[5]  R. Lucas,et al.  Life Earnings and Rural-Urban Migration , 2004 .

[6]  M. Dekimpe,et al.  Dancing with a giant : The effect of Wal-Mart's entry into the U.K. on the performance of European retailers , 2008 .

[7]  S. Sankhe,et al.  India's urban awakening: Building inclusive cities, sustaining economic growth , 2010 .

[8]  Art Carden,et al.  THE FORTUNE AT THE BOTTOM OF THE PYRAMID: ERADICATING POVERTY THROUGH PROFITS ‐ By C. K. Prahalad , 2008 .

[9]  T. Reardon,et al.  Supermarket revolution in Asia and emerging development strategies to include small farmers , 2010, Proceedings of the National Academy of Sciences.

[10]  Sukhpal Singh Implications of FDI in food supermarkets. , 2010 .

[11]  S. Gopalakrishnan,et al.  Corporate retail: dangerous implications for India's economy. , 2009 .

[12]  A. Venkatesh,et al.  Competition Issues in the Road Goods Transport Industry in India with special reference to The Mumbai Metropolitan Region , 2006 .

[13]  A. Panagariya,et al.  India: The Emerging Giant , 2008 .

[14]  Harper W. Boyd,et al.  Marketing in India , 1960 .

[15]  T. Reardon,et al.  Surprised by supermarkets: diffusion of modern food retail in India , 2011 .

[16]  Jose A Rosa,et al.  Exchanges in Marketing Systems: The Case of Subsistence Consumer-Merchants in Chennai, India , 2010 .

[17]  Jie Zhang,et al.  When Wal-Mart Enters: How Incumbent Retailers React and how this Affects their Sales Outcomes , 2009 .

[18]  G. Tellis,et al.  Drivers of Success for Market Entry into China and India , 2007 .