One Billion Customers: Lessons from the Front Lines of Doing Business in China

publications in the China business section, you might be tempted not to give it a second glance. Between the cumbersome and derivative title and the obligatory glossy red cover, the immediate point-of-sales positioning of this work is not particularly compelling. Even Mr. McGregor’s wel nourished visage glowering portentously out of the back cover of some editions does little to dispel the impression that this is just another of those production-line “How-to-be-a-Chinabusiness-expert-in-12-quick-chapters” pulp nonfictions.