INTERNET SITE MEASUREMENT DEVELOPMENTS AND PRINT

At the 1999 WRRS in Florence, McDonald explored the tripartite topology of internet site metrics – Site-Centric, Ad-Centric and User-Centric – broadly identifying the means, strengths and vulnerabilities of each. At the time it was reasonable for print to assume an interested, but nevertheless somewhat detached orientation with respect to the “battle about how best to measure opportunities to see ads on online media...” [McDonald, 1999]