论文信息 - Effects of Information Presentation Format on Consumer Information Acquisition Strategies

Effects of Information Presentation Format on Consumer Information Acquisition Strategies

This article examines the effect of information presentation format on consumers' information acquisition strategies. Consumers' acquisition patterns are strongly affected by format. Information is processed in the fashion which is easiest given the display used. This implies that studies of the properties of consumer tasks are needed, and that information must be presented to consumers in formats which facilitate processing.

J. Bettman | P. Kakkar

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