Short, Average-Height, Tall, and Big Men: Body-Cathexis, Clothing and Retail Satisfactions, and Clothing Behavior

The purpose of the study was to examine the mean differences in body-cathexis, satisfactions, and dissatisfactions with the clothing and retail attributes, and clothing behavior among short, average-height, tall, and big men. Data from a national random sample of 269 male consumers were analyzed. One-way analyses of variance showed that these four groups differed on mean body-cathexis, satisfactions with clothing, and retail attributes, but not on clothing behavior. Managerial implications based on the findings are discussed.

[1]  M. Finch,et al.  The dimensionality of body-cathexis. , 1976, The Journal of psychology.

[2]  Jean Davis Schlater,et al.  Proximity of Clothing to Self: Evolution of a Concept , 1982 .

[3]  L. Martel.  Short Stature in Caucasian Males: Personality Correlates and Social Attribution , 1985 .

[4]  D. Roger.  The Body-Cathexis Scale: Parallel Forms , 1977 .

[5]  F. Thumin,et al.  AUTHORITY STATUS AS A FACTOR IN PERCEPTUAL DISTORTION OF SIZE. , 1964, The Journal of social psychology.

[6]  U. Chowdhary,et al.  Plus-Size Women's Clothing Interest, Satisfactions and Dissatisfactions with Ready-to-Wear Apparel , 1988 .

[7]  L. Tucker.  Internal Structure, Factor Satisfaction, and Reliability of the Body Cathexis Scale , 1981 .

[8]  E. Hirschman,et al.  An Examination of Innovative Communicators, Opinion Leaders and Innovators For Men's Fashion Apparel , 1978 .

[9]  I. Kogan,et al.  Second skin , 1974, Nature.

[10]  Lois M. Gurel,et al.  Clothing Interest: Conceptualization and Measurement , 1979 .

[11]  E K Gunderson.  Body size, self-evaluation, and military effectiveness. , 1965, Journal of personality and social psychology.

[12]  K. Weick.  Mail and telephone surveys: The total design method. , 1978 .

[13]  J. Whitt,et al.  Social Judgments by Children of Short Stature , 1980, Psychological reports.

[14]  S. Jourard,et al.  The appraisal of body-cathexis: body-cathexis and the self. , 1953, Journal of consulting psychology.

[15]  Antigone Kotsiopulos,et al.  Big and Tall Men as Apparel Shoppers: Consumer Characteristics and Shopping Behavior , 1991 .

[16]  Lawrence J. Ring,et al.  Fashion Involvement and Buying Behavior: a Methodological Study , 1976 .

[17]  Karen Louiselilev Labat.  Consumer satisfaction : Dissatisfaction with the fit of ready-to-wear clothing , 1987 .