General mixed association recommendation development platform and association recommendation method

The invention discloses a general mixed association recommendation development platform and an association recommendation method. The association recommendation development platform comprises a recommendation engine cloud component group and an association recommendation business module, wherein the recommendation engine cloud component group is based on a scheduling and algorithm plugin and the association recommendation business module is based on web GUI (Graphical User Interface) drag-and-drop configuration; and the recommendation engine cloud component group based on the scheduling and algorithm plugin comprises an independent algorithm component and a scheduling configuration module. The invention provides a general and flexible association recommendation system loosely coupled with business; through the adoption of the method, a large quantity of time and cost are saved in an user recommended engine of each business, so that complicated association recommendation requirements of each business can be achieved through a plurality of configurations of once recommendation systems such as a content operation system, a subscription center system, a rebating system and an intelligent marketing system.