First-purchase diffusion models of new-product acceptance

Abstract This article constitutes a review and exposition of first-purchase diffusion models of new-product acceptance. These models have been developed to predict the cumulative number of new-product adopters over time and serve the purpose of forecasting sales for durable goods and novelty items. In addition to considering traditional models, a number of recent models are reviewed and illustrated, and limitations and further extensions of the models are discussed.

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