Nash Game in VMI System on Account of Advertising and Production Structure

Supposing that all enterprises discussed in the paper "VMI Integration considering advertisement and product structure" only cooperate in inventory control, all enterprises don't realize cooperating on production and advertisement in supply chain management. Each enterprise maximizes its own profits separately. In this paper we propose a Nash game model, deduce some corresponding properties. At the end of the paper a numerical example is given to illustrate the theory of the proposed Nash game model.