Augmented reality contents service system and apparatus and method

PURPOSE: An AR(Augmented Reality) content service system, a device thereof, a method thereof are provided to playback received AR contents through an AR content player by receiving the AR content managed in an AR content DB(database). CONSTITUTION: A recognition DB generating device(11) generates recognition information about a recognition medium. The recognition DB generating device stores the recognition information in a recognition DB. An AR content generating device(12) generates AR contents through various contents and scenarios by using the recognition information. An AR content player(13) receives the AR contents managed in an AR content DB. The AR content player playbacks the received AR contents. [Reference numerals] (11) Recognition DB generating device; (12) AR content generating device; (13) AR content player; (14) Data server(a recognition DB, a single content DB, a AR content DB); (15) Web/application server(for a web/application program); (16) Streaming server(for multimedia content streaming); (AA) Server; (BB) Internet; (CC) Client; (DD) Authoring tool; (EE) Player tool