Exploring How to Personalize Travel Mode Recommendations For Urban Transportation

The diverse transportation services of today’s cities pose a significant opportunity for personalizing route planning user’s experiences. To understand what people are taking into account in mobility decisions, we present a pair of human studies. First, we conducted interviews to explore what factors people consider to make decisions about their travel. Then, we designed, ran, and analyzed a survey to study which of those factors are crucial to model for understanding mobility decisions and behavior. Our analysis indicates that people’s mobility decisions incorporate considerably more information than current applications support. Also, differences in people’s experience, personality, and requirements significantly impact their mode choice preferences. We close with a discussion about how these findings go beyond trip planning to other potential smart cities problems.

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