The use of UTAUT to investigate the adoption of e-government in Jordan: a cultural perspective

E-government is believed to be vibrant in developing the public sectors around the globe, as it assures more accountability and transparency. Jordan, as a developing country, has developed a number of e-government services. The success of e-government services is dependent one both; the government support as well as citizens' willingness to adopt those e-government initiatives. This study adopted a modified version of the unified theory of acceptance and use of technology (UTAUT) to examine factors that determine the adoption of e-government services in Jordan. Also, the study aims to examine whether and how national culture has an impact on e-government adoption. A survey collected data from 1,132 users of Jordan's e-government services. Using partial least squares (PLS) of structural equation modelling (SEM) analysis technique, the results show that all the five factors, namely: performance expectancy, effort expectancy, social influence, facilitating conditions and behavioural intention have significant effect on the adoption of e-government services in Jordan.

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