COMBINING DATA SOURCES. IN: TRAVEL BEHAVIOUR RESEARCH. THE LEADING EDGE

The paper considers the following general topics: Random Utility Theory (RUT) based approaches to modelling and comparing sources of preference data; Stated Preference (SP) approaches to modelling choices, and how they can be compared; how SP data might be used to provide insights into different aspects of behavior; and, other sources of data and how they might be combined to provide new and/or additional insights into travel behavior.