Attitudes towards end-user computing: A structural equation model

Success with End-User Computing (EUC) is dependent on the voluntary behaviour of individuals, which is regulated by their attitudes. Even where proven opportunities exist for beneficial deployment of EUC, adverse attitudes can inhibit use. Structural equation modelling was used to analyse survey data relating to the processes by which individuals form their attitudes towards computers. The results provide support for hypothesized influences on attitudes from personality, product involvement, task characteristics, and computer anxiety. Additional analyses reveal the effects of demographic factors. Attitudes towards computers provide a potentially more enduring measure of EUC success than do previous measures. Mechanisms for promoting positive attitudes towards computers are critical for full appreciation of the benefits of EUC.