Measuring Roi in E-Business: A Practical Approach

Abstract The research in this article aims to provide an overview of how to calculate the ROI for E-commerce applications so that this information, and the attached ROI Calculator Tool Template, can be used by organizations to reduce the time in preparing the ROI for a project. Although there is much written about ROI, there is not that much said about how to prepare one specifically for an E-commerce project. By reading this article and using the annexed ROI Calculator Tool, any IT group or organization that is going to deploy E-commerce applications will have a starting point for calculating ROIs.