Media, sports & society.

PART ONE: OVERVIEWS Media, Sports, and Society - Lawrence A Wenner The Research Agenda Media Made Sport - Robert W McChesney A History of Sports Coverage in the United States Cultural Studies and the Sports/Media Complex - Sut Jhally PART TWO: THE MEDIA SPORTS PRODUCTION COMPLEX Sports Programming - Susan Tyler Eastman and Timothy P Meyer Scheduling, Costs, and Competition Professional Sports Organizations - Robert V Bellamy, Jr Media Strategies Making Spectacle - Richard Gruneau A Case Study in Television Sports Production PART THREE: MEDIA SPORTS CONTENT The Super Bowl Pre-Game Show - Lawrence A Wenner Cultural Fantasies and Political Subtext Super Bowl Football versus World Cup Soccer - Michael R Real A Cultural-Structural Comparison The Rhetoric of Winning and Losing - Leah R Vande Berg and Nick Trujillo The American Dream and America's Team Drugs and (Len) Bias on the Sports Page - Lewis Donohew, David Helm, and John Haas PART FOUR: THE AUDIENCE FOR MEDIA SPORTS The Audience Experience with Sports on Television - Lawrence A Wenner and Walter Gantz Viewers' Enjoyment of Televised Sports Violence - Jennings Bryant Sex Typing, Sports Interests, and Relational Harmony - Michael E Roloff and Denise H Solomon