Back to the Past: Re-Measuring the Levels of Strategic Orientations and Their Effects on Firm Performance in Turkish Family Firms: An Updated Empirical Study

Abstract Three years ago now, a special research was developed to evaluate strategic orientations levels on family firms’ performance in Turkey. This episode contained six different strategic orientations including market, innovation, relationship, customer, learning and entrepreneurship. After three years, a revised survey in same context has performed on Turkish family owned firms in different sectors. To adapt today's conditions and work's scientific strength, three of strategic orientations are removed from the running. This revised and updated study will try to explore the relationship between effects of strategic orientations levels on firm performance and the family firms in Turkey again. The new outputs and their inter-relationships will be released and discussed in the conclusion section.

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