Resources for Research and Pedagogy on New Product Development Processes
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[21] Charles M. Eastman,et al. Management of design : engineering and management perspectives , 1994 .
[22] Steven C. Wheelwright,et al. Leading Product Development: The Senior Manager's Guide to Creating and Shaping the Enterprise , 1994 .
[23] William Winston,et al. New Product Screening: A Step-Wise Approach , 1994 .
[24] Pamela Walker Laird,et al. New and Improved: The Story of Mass Marketing in America , 1991 .
[25] Geoff Vincent,et al. —Managing— New-Product Development , 1989, Springer US.