Celebration Drinking around the Clock

ABSTRACT The fact that St. Patrick’s Day (SPD) celebration drinking occurs during a specified, public, and socially-acceptable time frame which spans the better part of a day and evening makes it an important time to understand and attempt to influence celebration drinking behaviors among young adults. SPD has been identified as the celebration during which college students consume more alcohol than any other point during the school year. Intervention opportunities can be more successful with an understanding of the factors associated with alcohol consumption at specific times on particular celebrations. This study examined the factors associated with celebration drinking at different time periods on SPD which included perceived descriptive and injunctive norms, the numbers of close friends and acquaintances present, social media relationships, demographic variables, past drinking behavior, and intent to drink on SPD at the three time points of interest. Findings showed variability in the predictive factors on SPD celebration drinking at different times of the day. The theoretical and practical intervention implications of the findings are discussed.

[1]  Joseph W. LaBrie,et al.  Different digital paths to the keg? How exposure to peers' alcohol-related social media content influences drinking among male and female first-year college students. , 2016, Addictive behaviors.

[2]  Amber M. Henslee,et al.  Celebrating St. Patrick’s Day: Students’ Expectations, Intent, and Behavior , 2016, Journal of psychoactive drugs.

[3]  Jef I. Richards,et al.  Saw It on Facebook, Drank It at the Bar! Effects of Exposure to Facebook Alcohol Ads on Alcohol-Related Behaviors , 2016 .

[4]  Duncan B. Clark,et al.  An Interactive Text Message Intervention to Reduce Binge Drinking in Young Adults: A Randomized Controlled Trial with 9-Month Outcomes , 2015, PloS one.

[5]  V. Karpyak,et al.  Sex and gender-related differences in alcohol use and its consequences: Contemporary knowledge and future research considerations. , 2015, Drug and alcohol dependence.

[6]  Amber M. Henslee,et al.  The impact of campus traditions and event-specific drinking. , 2015, Addictive behaviors.

[7]  P. Bendtsen,et al.  Feasibility and User Perception of a Fully Automated Push-Based Multiple-Session Alcohol Intervention for University Students: Randomized Controlled Trial , 2014, JMIR mHealth and uHealth.

[8]  T. Valente,et al.  Peer influences: the impact of online and offline friendship networks on adolescent smoking and alcohol use. , 2014, The Journal of adolescent health : official publication of the Society for Adolescent Medicine.

[9]  Megan E. Patrick,et al.  State Patty’s Day , 2012, Journal of adolescent research.

[10]  J. S. St. Lawrence,et al.  High-Risk Drinking Among Female College Drinkers at Two Reporting Intervals: Comparing Spring Break to the 30 Days Prior , 2012 .

[11]  Lada A. Adamic,et al.  The role of social networks in information diffusion , 2012, WWW.

[12]  H. Park,et al.  The Effects of Drinking Status and Believability of Ads Featured in a Social Norms Campaign on College Students' Estimation and Accuracy of other Students' Celebratory Drinking , 2011, Journal of drug education.

[13]  K. Sher,et al.  21st birthday drinking and associated physical consequences and behavioral risks. , 2011, Psychology of addictive behaviors : journal of the Society of Psychologists in Addictive Behaviors.

[14]  David C. Atkins,et al.  Event-specific drinking among college students. , 2011, Psychology of addictive behaviors : journal of the Society of Psychologists in Addictive Behaviors.

[15]  H. Park,et al.  College Students' Estimation and Accuracy of Other Students' Drinking and Believability of Advertisements Featured in a Social Norms Campaign , 2011, Journal of health communication.

[16]  J. Hallam,et al.  Differences in College Student Typical Drinking and Celebration Drinking , 2010, Journal of American college health : J of ACH.

[17]  Sharon E. Roberts,et al.  When Do First-Year College Students Drink Most During the Academic Year? An Internet-Based Study of Daily and Weekly Drinking , 2010, Journal of American college health : J of ACH.

[18]  A. Wagenaar,et al.  Extreme Ritualistic Alcohol Consumption Among College Students on Game Day , 2010, Journal of American college health : J of ACH.

[19]  Hee Sun Park,et al.  Separating Subjective Norms, University Descriptive and Injunctive Norms, and U.S. Descriptive and Injunctive Norms for Drinking Behavior Intentions , 2009, Health communication.

[20]  Cliff Lampe,et al.  The Benefits of Facebook "Friends: " Social Capital and College Students' Use of Online Social Network Sites , 2007, J. Comput. Mediat. Commun..

[21]  Douglas M. Wiegand,et al.  Celebratory Drinking and Intoxication , 2007 .

[22]  H. Park,et al.  Distinctiveness and Influence of Subjective Norms, Personal Descriptive and Injunctive Norms, and Societal Descriptive and Injunctive Norms on Behavioral Intent: A Case of Two Behaviors Critical to Organ Donation , 2007 .

[23]  M. Holmila,et al.  Gender differences in drinking: why do they still exist? , 2005, Addiction.

[24]  Caroline Haythornthwaite,et al.  Strong, Weak, and Latent Ties and the Impact of New Media , 2002, Inf. Soc..

[25]  Carl A. Kallgren,et al.  A Focus Theory of Normative Conduct: When Norms Do and Do not Affect Behavior , 2000 .

[26]  Carl A. Kallgren,et al.  A focus theory of normative conduct: Recycling the concept of norms to reduce littering in public places. , 1990 .

[27]  R. Cialdini.  Influence: Science and Practice , 1984 .

[28]  Mark S. Granovetter.  The Strength of Weak Ties , 1973, American Journal of Sociology.

[29]  Jens Eickhoff,et al.  Emergence and predictors of alcohol reference displays on Facebook during the first year of college , 2014, Comput. Hum. Behav..

[30]  J. Hallam,et al.  Drinking norms: predictors of misperceptions among college students. , 2013, American journal of health behavior.

[31]  Andrew J. Campbell,et al.  ‘Off your Face(book)’: alcohol in online social identity construction and its relation to problem drinking in university students. , 2012, Drug and alcohol review.

[32]  R. Cialdini,et al.  Social influence: Social norms, conformity and compliance. , 1998 .