Researching and Writing Dissertations in Hospitality and Tourism

1 Introduction Part One: Getting started 2 What is research for and what does it involve? 3 Thinking about doing: choosing a topic 4 Choosing a research method 5 Describing research objectives using mapping sentences 6 Classification systems and typologies 7 Managing the research programme: a basic framework Part 2 Key qualitative research methods 8Methods of sampling 9 Questionnaires (to include coding and managing data and analyzing survey data) 10 Miscellaneous methods: diary technique, content analysis, single and multiple case studies, general principles of secondary data analysis.11 Attitude measurement ( to review key scales and their applications in questionnaire and interview schedules)12 Interviewing (to include best practice, critical incident technique, focus groups, telephone interviews, group interviews, social skills and etiquette, repertory grid)13 Ethnography and participant observation (including non participant observation and experimenter effect) Part 3 : Key statistical techniques and concepts14 An introduction to statistical concepts 15 Descriptive statistics16 Basic probability 17Statistical testing Part 4 : Writing the dissertation 18 Key techniques in writing and presenting dissertations 19Verbal presentation of dissertation findings