Effects of Linguistic Abstractness in the Mass Media

Media coverage contributes to the perpetuation of stereotypes and prejudice. So far, research has focused on biased content rather than style in reporting about minorities. One such stylistic dimension is the so-called linguistic intergroup bias: The tendency to describe positive behavior of members of one's own group and negative behavior of other groups' members in a more abstract way (compared to the same behavior of the respective other group). Recipients of communication biased in this way judge the described individuals in line with abstract descriptions (i.e., own-group members more positively than members of other groups). The current study demonstrates that linguistically biased news reports about minorities lead to higher levels of prejudice. Hence, media coverage does not only affect attitudes about minorities by what is reported, but also by how it is presented.