Media Influences on Marketing Communications
暂无分享,去创建一个
D. Stewart | P. Pavlou | S. Ward | D. Stewart
[1] John G. Lynch,et al. Wine Online: Search Costs and Competition on Price, Quality, and Distribution , 2018 .
[2] Jeri Moore,et al. Integrated communication : synergy of persuasive voices , 2013 .
[3] Ronald E. Goldsmith,et al. The Anatomy of Buzz: How to Create Word‐of‐Mouth Marketing , 2003 .
[4] X. Drèze,et al. Internet advertising: Is anybody watching? , 2003 .
[5] Vicki Hinson-Smith,et al. The search is on. , 2003, Nursing management.
[6] J. Bryant,et al. Media effects : advances in theory and research , 2002 .
[7] M. Blair,et al. An Empirical Investigation of Advertising Wearin and Wearout , 2000, Journal of Advertising Research.
[8] Emanuel Rosen,et al. The Anatomy of Buzz: How to Create Word of Mouth Marketing , 2000 .
[9] D. Stewart,et al. Measuring the Effects and Effectiveness of Interactive Advertising , 2000 .
[10] D. Stewart,et al. Internet Marketing, Business Models, and Public Policy , 2000 .
[11] John D. Leckenby,et al. Why We Need the Journal of Interactive Advertising , 2000 .
[12] R. Keeney,et al. The Value of Internet Commerce to the Customer , 1999 .
[13] Donna L. Hoffman,et al. Building consumer trust online , 1999, CACM.
[14] Raymond R. Burke. Do you see what I see? The future of virtual shopping , 1997 .
[15] Bart J. Bronnenberg,et al. Exploring the implications of the internet for consumer marketing , 1997 .
[16] John G. Lynch,et al. Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces , 1997 .
[17] Joseph P. Cannon,et al. An Examination of the Nature of Trust in Buyer–Seller Relationships: , 1997 .
[18] Simon S. K. Lam,et al. The Effects of Group Decision Support Systems and Task Structures on Group Communication and Decision Quality , 1997, J. Manag. Inf. Syst..
[19] Michael E. Cafferky,et al. Let Your Customers Do the Talking: 301 + Word-Of-Mouth Marketing Tactics Guaranteed to Boost Profits , 1995 .
[20] David T. Wilson. An integrated model of buyer-seller relationships , 1995 .
[21] L. Berry. Relationship marketing of services—growing interest, emerging perspectives , 1995 .
[22] J. H. Davis,et al. An Integrative Model Of Organizational Trust , 1995 .
[23] J. Barney,et al. Trustworthiness as a Source of Competitive Advantage , 1994 .
[24] Shankar Ganesan. Determinants of Long-Term Orientation in Buyer-Seller Relationships , 1994 .
[25] Stephanie D. Teasley,et al. Perspectives on socially shared cognition , 1991 .
[26] Lawrence J. Marks,et al. Television Commercial Evaluation in the Context of Program Induced Mood: Congruency versus Consistency Effects , 1991 .
[27] Tina M. Lowrey,et al. Comprehension's Role in Persuasion: The Case of Its Moderating Effect on the Persuasive Impact of Source Cues , 1991 .
[28] Robert E. Smith,et al. The Role of Consumer Involvement in Determining Cognitive Response to Broadcast Advertising , 1991 .
[29] Youjae Yi. The Effects of Contextual Priming in Print Advertisements , 1990 .
[30] C. Hill. Cooperation, Opportunism, and the Invisible Hand: Implications for Transaction Cost Theory , 1990 .
[31] Youjae Yi. Cognitive and affective priming effects of the context for print advertisements , 1990 .
[32] Yong J. Hyun,et al. Predicting Memory for Components of TV Commercials from EEG , 1990 .
[33] James A. Narus,et al. A Model of Distributor Firm and Manufacturer Firm Working Partnerships , 1990 .
[34] Barton A. Weitz,et al. Determinants of Continuity in Conventional Industrial Channel Dyads , 1989 .
[35] David W. Stewart,et al. Executional Factors and Advertising Effectiveness: A Replication , 1989 .
[36] P. Herr. Priming Price: Prior Knowledge and Context Effects , 1989 .
[37] Surendra N. Singh,et al. The Intensifying Effects of Exciting Television Programs on the Reception of Subsequent Commercials , 1989 .
[38] Ilze Zigurs,et al. A Study of Influence in Computer-Mediated Group Decision Making , 1988, MIS Q..
[39] Jay F. Nunamaker,et al. Information Technology to Support Electronic Meetings , 1988, MIS Q..
[40] Alice M. Tybout,et al. Cognitive and Affective Responses to Advertising , 1988 .
[41] Esther Thorson,et al. Hemispherically Lateralized EEG as a Response to Television Commercials , 1988 .
[42] Raymond R. Burke,et al. Competitive Interference and Consumer Memory for Advertising , 1988 .
[43] D. Stewart,et al. Advertising Repetition: A Critical Review of Wearin and Wearout , 1988, Current Issues and Research in Advertising.
[44] Franziska Marquart,et al. Communication and persuasion : central and peripheral routes to attitude change , 1988 .
[45] M. Goldberg,et al. Happy and Sad TV Programs: How They Affect Reactions to Commercials , 1987 .
[46] J. Bettman,et al. Effects of Framing on Evaluation of Comparable and Noncomparable Alternatives by Expert and Novice Consumers , 1987 .
[47] David W. Stewart,et al. Effective television advertising : a study of 1000 commercials , 1987 .
[48] F. Dwyer,et al. Developing Buyer-Seller Relationships , 1987 .
[49] L. Berry. BIG IDEAS IN SERVICES MARKETING , 1986 .
[50] J. Zaichkowsky. Measuring the Involvement Construct , 1985 .
[51] Meryl P. Gardner,et al. Mood States and Consumer Behavior: A Critical Review , 1985 .
[52] A. Bandura. Social Foundations of Thought and Action: A Social Cognitive Theory , 1985 .
[53] Beverly Bryant,et al. Methodological and Theoretical Foundations of Advertising Copytesting: A Review , 1985 .
[54] P. Schurr,et al. Influences on exchange processes: Buyers' preconceptions of a seller's trustworthiness and bargaining toughness. , 1985 .
[55] A. Greenwald,et al. Audience Involvement in Advertising: Four Levels , 1984 .
[56] H. E. Krugman,et al. Television program interest and commercial interruption. , 1983 .
[57] Gary F. Soldow,et al. Response to commercials as a function of program context. , 1981 .
[58] S. Chaiken. Heuristic versus systematic information processing and the use of source versus message cues in persuasion. , 1980 .
[59] W. T. Powers. Quantitative Analysis of Purposive Systems: Some Spadework at the Foundations of Scientific Psychology , 1978 .
[60] Peter L. Wright,et al. The Cognitive Processes Mediating Acceptance of Advertising , 1973 .
[61] W T Powers,et al. Feedback: Beyond Behaviorism , 1973, Science.
[62] Michael L. Ray,et al. Repetition in Media Models: A Laboratory Technique , 1971 .
[63] H. E. Krugman. THE MEASUREMENT OF ADVERTISING INVOLVEMENT , 1966 .
[64] H. E. Krugman. THE IMPACT OF TELEVISION ADVERTISING: LEARNING WITHOUT INVOLVEMENT , 1965 .
[65] Hubert A. Zielske. The Remembering and Forgetting of Advertising , 1959 .
[66] P. Lazarsfeld,et al. Personal Influence: The Part Played by People in the Flow of Mass Communications , 1956 .
[67] Philip R. Cohen,et al. Referring as a Collaborative Process , 2003 .
[68] J. Bryant,et al. Entertainment as media effect , 2002 .
[69] J. Hampton,et al. The people's choice. , 2001, Plastic surgical nursing : official journal of the American Society of Plastic and Reconstructive Surgical Nurses.
[70] Paul A. Pavlou,et al. Does Online Reputation Matter? An Empirical Investigation of Reputation and Trust in Online Auction Markets , 2000 .
[71] Anil K. Gupta,et al. Trust within the Organization: Integrating the Trust Literature with Agency Theory and Transaction Costs Economics , 1999 .
[72] M. Blair. Advertising Wearin and Wearout: Ten Years Later--More Empirical Evidence and Successful Practice , 1998 .
[73] Edward Forrest,et al. Interactive marketing : the future present , 1996 .
[74] Patrick Butler,et al. Word-of-Mouth Marketing , 1995 .
[75] Leonard Berkowitz,et al. A priming effect analysis of media influences: An update. , 1994 .
[76] Herbert H. Clark,et al. Grounding in communication , 1991, Perspectives on socially shared cognition.
[77] Terence A. Shimp. Promotion management and marketing communications , 1990 .
[78] Alice H. Eagly,et al. Heuristic and systematic information processing within and beyond the persuasion context. , 1989 .
[79] F. Webster. It's 1990-Do you know where your marketing is? : commentary , 1989 .
[80] Rashi Glazer,et al. Marketing and the changing information environment : implications for strategy, structure, and the marketing mix , 1989 .
[81] John Condry,et al. The psychology of television , 1989 .
[82] B. Greenberg. Some uncommon television images and the Drench hypothesis. , 1988 .
[83] Jennings Bryant,et al. Children's Understanding of Television: Research on Attention and Comprehension , 1983 .
[84] Daniel Robey,et al. User Involvement in Information System Development: A Conflict Model and Empirical Test , 1982 .
[85] T. K. Srull,et al. Category accessibility: Some theoretical and empirical issues concerning the processing of social stimulus information , 1981 .
[86] M. Coltheart. Hemispheric asymmetry , 1978, Nature.
[87] J. Leigh,et al. Current issues and research in advertising , 1978 .
[88] John Short,et al. The social psychology of telecommunications , 1976 .
[89] Henry C. Lucas,et al. Systems Quality, User Reactions, and the Use of Information Systems. , 1974 .
[90] T. S. Robertson,et al. Children's Attention to Television Advertising , 1971 .